Top Web Design Trends for UK Businesses in 2024

As we move through 2025, UK businesses are embracing new web design trends that prioritise user experience, accessibility, and performance. Here are the key trends shaping the digital landscape this year.

1. AI-Powered Personalisation

Artificial intelligence is revolutionising how websites interact with users. UK businesses are implementing AI-driven personalisation to create unique experiences for each visitor, from personalised product recommendations to dynamic content that adapts based on user behaviour.

2. Sustainable Web Design

With growing environmental consciousness, UK companies are focusing on sustainable web design practices. This includes optimising images, reducing server requests, and implementing green hosting solutions to minimise their digital carbon footprint.

3. Advanced Micro-Interactions

Subtle animations and micro-interactions are becoming more sophisticated, providing immediate feedback and guiding users through their journey. These small details significantly enhance user engagement and satisfaction.

4. Voice User Interface Integration

With the rise of smart speakers and voice assistants, UK businesses are integrating voice search capabilities into their websites, making content more accessible and improving SEO performance.

5. Immersive 3D Elements

Three-dimensional graphics and interactive elements are becoming more common, especially in e-commerce and portfolio websites. These features create memorable experiences that set brands apart from competitors.

6. Dark Mode Optimisation

Dark mode isn't just a trend—it's becoming a user expectation. UK businesses are ensuring their websites look stunning in both light and dark modes, improving accessibility and reducing eye strain.

Conclusion

Staying ahead of web design trends is crucial for UK businesses looking to maintain a competitive edge. At 147Studio, we specialise in implementing these cutting-edge trends while ensuring your website remains user-friendly and conversion-focused.